Skip Navigation | Using this site


Getting Faster!

I’m Martin Cox, a long-distance runner for four decades and a coach for 25 years. I provide a totally unique form of online coaching to help you achieve your competitive goals. One mile to 100 miles. Mountain, trail, cross country, road and track. If you love the challenge of racing and seek mastery of your chosen event, I have the experience to help you realise your potential.

I once had a long spiel here about how I coach athletes in a progressive and goal-orientated manner, integrating training principles used by elites for generations. I spoke at length about modulation, specificity, periodisation, and so on, and about how all this will help you get faster. But the truth is, what coaching is about guiding athletes in their development athletically and as human beings. Coaching is really about is relationships. It’s a giving process, and that means sharing a lifetime’s knowledge and experience of distance running. I can’t absolutely guarantee that I can help you. I can’t make any grand promises as to whether you’ll find instant success or win some big race. I may not be the answer to all your woes. What I can promise you is I’ll do the best that I can. I’m passionate about coaching and it’s been my only job for a very long time now. 

I’m not hedging my bets or lacking confidence. I know more than a thing or two about coaching runners, but even so, I’ve failed many times. Sometimes with really talented runners. Human beings are complex. We all have our own deviations in physiology and psychology, which mean every runner’s reaction to different stressors is unique.


The Cost Of Getting Faster!

I charge £120 per month. The coaching service I provide is as comprehensive as I am able to make it. For this price you will receive a personalised training program to suit your age, ability, and work and family commitments. I will always be available by text, phone or email to answer your questions, deal with any unforeseen circumstances, and provide whatever help you might need. And if you somehow feel short-changed, or you’re unhappy with something, you can quit at the end of the first month and get a full refund.

I will do my best to take the uncertainty out of deciding when, where and how to train. Your program will specify workout durations and intensities to take the guess-work out of training and ensure that some sessions are challenging, while others permit recovery. Your program will also be flexible and adaptable. Coaching is a partnership, not a dictatorship! You’ll provide me with feedback daily through a very simple online training diary. The types of feedback I require (along with how I like the work) are covered in is article. Your feedback will allow me to make adaptations to your program as you progress through each training cycle and provide you with feedback when required.

Finally, I think globally. To reach your full athletic potential, the training program is just a tiny piece of the puzzle. I place a lot of emphasis on integrating strength and conditioning, improving running mechanics, addressing faulty diets, and finding the right balance between stress and recovery in order to optimise health. I also advise on other essential elements of performance, including injury resolution, fuelling for racing, and training for altitude, heat and other environmental insults. I leave no stone unturned to give athletes all the support that they need.